How we help businesses manage their own social media

Can we really teach you, or your team, to run your own social media well?

Short answer - yes. Longer answer - it depends what "manage" means to you, and that's exactly what we help you figure out first.

This is one of the questions we get asked the most, usually by small business owners who want to make this part of their business work better, and they reach out for a variety of reasons.

Our first question is always “What do you need your social media to do to support your business?”. Because much like any aspect of your marketing, there needs to be a goal and a strategy.

We teach social media strategy, not just the software

Anyone can learn which button posts a Reel. What actually moves the needle is knowing why you're posting it and who it's for. Our training starts there - working out your goals and your brand voice before we go anywhere near a content calendar.

We build your social media training around your actual business

Generic courses teach generic social media. We've grown local brands' Instagram followings by over 350% and helped clients hit 1.5 million views on TikTok, and none of that came from a template. Your training is built around your industry and the platforms your customers actually use, not a one-size-fits-all workbook.

We stick around after the session ends

Training day is rarely the hard part - the hard part is week six, when the ideas have dried up and the diary's full. That's why a lot of our clients add a monthly strategy call on top of their training. You keep managing your own accounts day to day, and we bring fresh content ideas, a second opinion on what's working, and a nudge to stay consistent.

What your social media training actually covers

Every training package is a little different, but the sessions we run most often include:

• Setting a content strategy that ties back to real business goals, not just "post more"

• Platform-specific know-how (Instagram, Facebook, LinkedIn - whichever your audience actually lives on)

• Content planning and batching, so posting stops eating your whole week

• Reading your analytics properly, so you know what's working and what to drop

• Writing captions and hooks that sound like you, not like everyone else

Who this is for

Honestly, most people who ask us this question fall into one of two camps. There's the business owner who's been winging it on social media between everything else they do, and wants to stop guessing. And there's the team who've just taken on the role in-house and want it done properly rather than learned by trial and error.

Both are a good fit. We'll tailor the sessions either way.

And if you'd rather we just took it off your plate?

That's completely fine too - it's what we do most of the time, for people who'd genuinely rather not think about creating content on a Sunday night. Training isn't the only option, just one of a few ways we can help, alongside fully managed social media, content shoots, PR and website support.

Not sure which route suits you best? Give us a call - we're always happy to chat it through before you commit to anything!