Is Your Love Affair with AI Turning People Off?

Hands up if you’re tired of the 'slop'. 

There is a difference between using AI and using it incorrectly, and lately, social media is drowning in the latter.

As a recent BBC News report highlighted, the internet is being transformed by 'AI slop' (low-quality, mass-produced content that lacks human oversight and, to be honest, common sense).

Have you seen the bizarre, distorted images or viral, nonsensical Facebook posts designed solely to farm engagement? We even have social networking for AI bots - check out Moltbook. 

The backlash is starting to appear and creators are taking notes. Content creators are making attempts to prove their authenticity - from calling out their spelling mistakes as human proof, to filming first hand POV without the green screen backgrounds (Instagram's CEO delivers content straight to camera from his sofa and shares why this works so well - it's the human touch!).

When you let AI do the work instead of you, you are not creating - you're just adding to 'the noise'. You lose the heart, the insight and the strategic alignment that sets a brand apart.

Is reliance on AI for your social media content the cause for your lack of engagement?

We take a different stance.

We use our minds, our expertise, experience and our creative flair to create every single caption, story and campaign. We don't let an algorithm do the heavy lifting because we know that 'quick' is rarely 'good.'

Do we hate AI? Absolutely not. Do we know when it’s a good idea to use it? We do. But it’s SO important to remain authentic in a world of digital landfill. 

The world is craving substance over 'slop.' The platforms are rewarding 'real' content.

If you would like training on the best ways to use AI in your content marketing or would like an agency to help you create meaningful content - get in touch.

Articles referenced: AI 'slop' is transforming social media - and there's a backlash - BBC News